F-liiga EräViikingit adjust their ticket prices midseason, standardizing their women’s and men’s teams’ entrance fees.
“We want to standardize the prices to show our appreciation to our teams and the level of entertainment they offer our fans”, EräViikingit marketing manager Olli Lähdesmäki says. “This also invites our sponsors and our whole community to share the values we want to integrate in our organisation.”
