F-liiga aims for gradual growth abroad and has taken one step towards this goal by forming co-operation with Norwegian Innebandyavisen.
F-liiga and Innebandyavisen have formed a co-operation agreement that enables wider visibility in Norway. The agreement offers the possibility for Innebandyavisen to link and show more videomaterial than ever alongside articles.
– We have worked hard towards international markets this year and this co-operation is yet another step in the right direction. We are aiming to gradually increase our visibility abroad as well, says Patrick Forsbacka, sales manager in F-liiga.
F-liiga is believed to strengthen the overall satus of floorball in Norway, as high-level events intrigue especially the younger generation.
–F-liiga is one of the best series in the world, so we want to publish the events as well. Here is a chance for the younger generation to learn directly from the best in the world. We are extremely excited about this co-operation with F-liiga, says Kent Henriksen, editor and CEO of norwegian Innebandyavisen.
F-liiga is currently broadcasted on tv in Finland, Czech Republic, Slovakia and Latvia. International growth is a part of F-liiga’s strategy.